Our Mission
We bridge the gap between innovative brands and mass retailers through strategic positioning and sales optimization.
The Experts Behind the Strategy
Meet the visionaries driving brand positioning and sales growth for leading mass retailers.
Mark Crowe
Partner
With more than 30 years of experience in retail, merchandising, and consumer packaged goods, Mark is a seasoned industry leader with deep expertise across major retailers including Walmart, Sam’s Club, Costco, Target, and Whole Foods. A Bentonville, Arkansas resident for more than 24 years, he began his career as a Sam’s Club Management Trainee and later held leadership roles with Sam’s Club International before founding a successful CPG sales and marketing firm in 2002. Since then, Mark has helped both global brands such as Kellogg’s and Diageo, as well as emerging growth companies, accelerate sales, expand distribution, strengthen retail execution, and build long-term value through strategic retail development and category expertise.
Robert Wolf
Partner
Robert brings over 30 years of retail and e-commerce experience driving growth across omnichannel platforms, including 12 years at Walmart in Senior Merchant and Director roles. He has a proven track record of building high-impact partnerships with global brands, leading cross-functional teams, and delivering measurable results through data-driven merchandising, product development, and go-to-market strategies. At Meridian Brands Group, he partners with brands to navigate retail, unlock distribution, and scale profitably.
Katie Demarco
Analytics Coordinator
Katie brings over 8 years of retail experience and has been a valued member of the Meridian family throughout that time. Her dedication, industry knowledge, and analytical expertise have made her an integral part of the team. Katie specializes in creating and maintaining reports on retail operations, sales performance, and key business metrics to support strategic decision-making. She develops forecasts to support inventory management and operational decisions. By analyzing sales trends, customer feedback, and competitor activity, Katie identifies opportunities for growth and operational improvement. She is passionate about delivering data-driven insights and recommendations that help drive business success.
Vie Santos
Operations Coordinator
Vie Santos is the Operational Coordinator at Meridian Retail Group, specializing in new client acquisition, back-office support, and interoffice communication. Her strong organizational skills and proactive approach help ensure smooth daily operations and effective team coordination across the company.